Do one thing. Do it well. Be the best at it.
These are the protocols that guide Tradlands, a small American business and this week’s Featured Monday Maker.
As with so many of our makers, the company’s founders came from desk jobs that were anything but inspiring.
Please meet Sadie and Jeremy Roberts.
The journey started with Jeremy reading ‘The 4-Hour Workweek’ by Timothy Ferries. The read was inspirational and started a dialogue, between the two about change in both their lives and careers. They wanted to do something that they could do together and be passionate about. Still working their day jobs, they spent all of their down time brainstorming the ‘what, where, when and how.’
The ‘what’ came first. Coming from Maine, Sadie was an active outdoors woman and lived in button-down shirts. Their ‘what’ conversations always came back to Sadie’s inability to find the perfect garment designed for her lifestyle.
Loving the plaids and heavier textiles seen in menswear, Sadie wanted to offer the same to women. The search for a new passion was over. Coming full circle to designing and making the best fit in shirting for women, Tradlands, in concept, was born in 2012.
The ‘where’ was San Francisco, their new home.
The two entrepreneurs now needed to figure ‘how’ to bring their brainchild to life. They started by changing their lifestyle. By becoming frugal for a year, they were able to save enough to eventually leave their desk jobs. In the meantime the ‘when’ was still a year away and they hit the pavement preparing for their launch. They immediately started a blog and put in place a Social Media presence. They went out and bought every woman’s shirt of any consequence and examined every detail.
Sadie’s peers were consulted on fitting. Still working their day jobs they started designing the new collection based on the feedback they received.
Crafted their own prototypes.
Went to textiles trade shows and came back with all sorts of ideas and American sourcing for buttons and trim.
They trecked to the LA Fabric District for their American made textiles.
They spent hours on their label.
Finalizing both front
and back before their launch.
The established blog and Social Media presence kept their followers apprised of their progress.
Tradlands finally opened for websales in 2013, one year after the initial concept.
The company offers its collection as a ‘Volume.’ Volume I, launched in February 2013, was an instant success.
They hit pay dirt when they got picked up by Lizzie Garrett Mettler’s “Tomboy Style Blog.” The write up put them on the map.
According to Sadie …
Its all in the details that make these garments a quality American Made product.
Both Sadie and Jeremy are hands on during production runs
and check everything against their specs.
The Tradlands customer is a tomboy at heart looking for a classic, authentic, comfortable button-down for all her active lifestyle needs.
She might sail the coast of Maine,
go out on the town with friends,
or simply enjoy a quiet moment at home.
The collection is flattering while embracing the heavier textiles and plaids seen in menswear shirting.
Today their collections are sewn by hand both in San Francisco, CA and Fall River, MA.
They have a fabulous and close relationship with all their customers as they strive to continuously perfect the fit in the crafting of a quality American Made product. Volume III was announced and sold out.Volume IV is eagerly anticipated by their loyal followers.
All New American is delighted to present another ‘Made in the USA’ company. Since 2013, Tradlands, a small business located in San Francisco, CA has been designing and manufacturing shirting for the active woman who is a bit of a tomboy and demands a quality garment that will stand the test of time. Sadie and Jeremy can be proud to be part of the American community that is fuel for the engine that makes America great.