Wife, mother of three, teacher turned photographer, Kellie Fitzpatrick from Baxter, Tennessee wants to do more.
Knowing that a woman’s full, active life comes with joys and disappointments, Kellie longs to create something that will inspire and empower women as they go through their multi- faceted days and life adventures. The idea of creating a jewelry line takes hold. A jewelry line designed to help a woman choose a message to serve as her mantra for the day. What starts out as a kitchen table idea in 2008 becomes a full fledged company by 2009 under the name of Lenny & Eva, Kellie’s two inspirational great-grandmothers.
The concept centers around three main components. First, Foundations, which include leather cuffs,
Second, Statements, which include their iconic Sentiments
and pendants, that get paired with the Foundation.
The third component, Adornments, includes charms and baubles
adding an extra element of personality.
The most important part of the collection, the Sentiments, are all designed at the Lenny & Eva headquarters in Baxter, TN.
From there, starting with the highest quality pewter,
Kellie works with artisans and craftsmen in Rhode Island who create a model of the design.
Each piece is then cast
and finished by hand.
The last step involves the shaping of the piece to fit the wrist. They are then plated in either Lenny & Eva’s signature antique brass or antique silver finish.
The brand centers on changing your message with your mood. Each piece is sold individually allowing the wearer to collect different leather colors, bracelet styles, and sentiments.
Welcome to their ‘Design Bar’ where customers can sit and design their own look.
The end result is a custom piece encompassing Lenny & Eva’s mantra:
“This is for the one who has found her way, and the one who is still searching.
For the one who counts her blessings, and who is a blessing to others.
This is for the dreamer, and the dancer and the music maker.
For the one brave enough to jump, and the one still standing on the edge.
This is for the one who takes the path, and for the one who creates her own.
For the one who fights, believes, creates, and inspires-
This is for YOU.”
Team Lenny & Eva in Baxter, TN.
Team All New American is delighted the story of another ‘Made in the USA’ company, Lenny & Eva, a 6 year old small business, whose mission is to inspire women of all ages through beautiful jewelry components that are interchangeable sentiments reflecting a woman’s mantra of the day.